GAB Oktoberfest MalaysiaFriday, October 04, 2013
It’s back again. Oktoberfest is the worlds largest fair which held annually in Munich, Bavaria, Germany. It is a 16-day festival running from late September to the first weekend in October with people from around the world attending the event every year and now in Malaysia, we’re having it. This month, Guinness Anchor Berhad (GAB), the leading beer and stout company in Malaysia will be celebrating the iconic German Oktoberfest with an exciting consumer promotion that provides discerning beer drinkers with a special edition 1 litre Ceramic Oktoberfest Mug when they enjoy GAB’s iconic brews and it is very big mug to enjoy those brews.
Throughout the month of October (hence the festive name), drinkers can celebrate Oktoberfest with a series of themed parties held across the country. Expect evenings with good food from around the world, great fun with exciting contests, promotions and activities and of course, GAB’s selection of award-winning beers including Tiger, Guinness, Heineken and the official Paulaner, Oktoberfest Bier, brewed exclusively for the Oktoberfest season. In addition, drinkers will be able to get the special edition Oktoberfest Mug with a limited edition metal lid, hence drop by early to get those lids.
Well we all know that Oktoberfest is all about beer drinking and enjoy the brews, however what is Oktoberfest? So let get to Oktoberfest Facts & Figures which make this yearly affair such tremendous success on a global scale.
This celebration initially started as wedding celebration in 1810 to commemorate the union between Crown Prince Ludwig (who later became King Ludwig I) and Princess Therese of Saxe-Hildburghausen at Theresienwiese (translated as Therese's meadow / field) – it is for this reason that Oktoberfest is referred to by Germans as ‘die Wiesn’ or ‘the field’
Since then, Oktoberfest celebrations have had a number of different elements and activities, including horse races, street parades (in traditional costumes), live music, dancing and of course the appreciation of authentic Munich-brewed beer. Currently, with almost 7 million visitors consuming over 7 million litres of beer and more than half a million chickens throughout the celebration (based on 2011 figures), which lasts between 16 – 18 days from the middle of September to the first Sunday of October, Oktoberfest celebration is truly astonishing.
What Makes An Oktoberfest Beer?
All Oktoberfest beers must be brewed within the city limits of Munich and must also conform to the Reinheitsgebot or Bavarian Purity Law which strictly governs the production of beer in Germany by limiting the ingredients that can be used. The brews are approximately 13% proof (about 6% alcohol), meaning they are a little bit stronger than their “non-Oktoberfest” variants. Now that is some serious stuffing.
Paulaner was first brewed by monks from the Paulaner monastery (hence the namesake) in 1634 making it almost 380 years old, however it is still deemed the “youngest” of the Oktoberfest Beers (Wonder how old is eldest beer). Different from the rest of the Paulaner range, Paulaner’s Oktoberfest Bier is not a wheat beer but instead a lager.
At the Oktoberfest celebration, each Oktoberfest beer operates a number of tents which provide different drinking experiences. Paulaner is famous for three widely popular tents which namely: -
Armbrustschützenzelt – ‘Armbrust’ means crossbow and this tent certainly lives up to its name with a crossbow shooting range available for more than 110 years. Certainly looks to a brewery, rather than a tent.
Käfer's Wies'n-Schänke – this is a smaller tent that gets VIP visitors from all over the world and serves signature gourmet food such as “Käfer-Duck” and a roast saddle of venison. Oh so delicious…I want all of them!
Winzerer Fähndl – This tent is also popular amongst VIPs due to its attention to detail, celebrated oompah band called “Nockherberger” and iconic tower with a giant mug of Paulaner sitting atop it. Wonder how many litres to fill that mug up.
For 2013, the Oktoberfest festival proper will run from 21 September 2013 to October 6 2013 – a total of 16 days of culture, cuisine and beers. So gather everyone, drop a dime, sing a song and drink to a jolly good time as lets enjoy Oktoberfest 2013 in Malaysia.
Do check out Oktoberfest Malaysia Facebook Page for more details on fun events and exciting promotions: https://www.facebook.com/OktoberfestMY